Social Media Tips for Startups

11/10/2019

Social media has become an essential part of any successful business’s marketing strategy. In fact, if you’re not active on the main social platforms, you’re probably missing out on an entire audience of potential customers. Social media is no longer just for keeping up with friends – it’s a way for business to interact with their customers.

If you’re running a start-up business, it can be quite easy to get your social media marketing implemented, as you can do it alongside the early stages of your operation and let your audience in on your journey as a new business. Here are some social media tips for startups to help you stand out online.

Identify your message before you start posting

Your company’s ‘image’ on social media can be quite casual – it’s a much less business-orientated environment than your website or an email conversation. However, you shouldn’t just start posting whatever comes into your head to try and start filling your feed.

When you’re starting out with your social media marketing campaign, it’s important to know what your message is, what your company stands for and what you’re trying to achieve. It’s these things that need to be kept in mind every time you post. Some light relief can be effective from time to time to show the real personality behind your business, just don’t contradict the image you’ve been building.

The other unique opportunity you have as a startup is to share your journey as a new business. Sharing your key achievements as well as some selective teething problems whilst you work to get your company up and running gets your audience on your side for the beginning, and it’s a journey they will want to join you on.

Research your competitors

You shouldn’t copy your competitor’s content, but you should see who is doing well and who you can emulate to reach the kind of audience you want. It’s also possible that your competitors might have a really strong presence on Instagram, but their Facebook and Twitter feeds aren’t as popular. Seeing why other people’s strategies do or don’t work is valuable market research.

Researching your competitors is also a way to keep on the pulse of your industry. You don’t want to start touting about a new design or product you’re launching only to find out one of your competitors brought out something similar a few weeks before.

Pinpoint the key channels your audiences uses so you can focus on those

Something else you can learn from researching your competitors is what channels your target audience uses. If your product or business has a large visual element to it, it may be that you’ll reach your audience mostly through Instagram and Snapchat and putting time and effort into getting your branding right on Twitter may be wasted time.

Different platforms are also more popular with different demographics, and your audience may spread across these. However, if you are targeting a specific age range, particularly a younger audience, their social media of choice may be Snapchat one week and Instagram the next, so be prepared to switch it up when the trends change.

Get some good imagery

When it comes to your website, high-resolution images with clear file names help improve your search engine rankings, which will encourage users to click through. On social media, you get to bypass the search engine and advertise directly to your audience. Like a shop window, put up something interesting or aesthetically pleasing and people will stop scrolling for a moment to look.

Good imagery goes a long way towards establishing your brand. It can showcase the work you do, the products you produce, or even just images that evoke the kinds of emotions you want to associate with your brand.

Stay consistent across channels

No matter how many different channels you’re using, make sure you’re consistent. The type of content you post will likely vary across the different channels, but always go back to those reasons mentioned earlier before you post something – what’s your message, what does your company stand for and what are you trying to achieve? If your post contradicts any of those answers, scrap it and start again.

Your presence across social media should also represent who you are and how you do business. If you do get click throughs and conversions, you don’t want people to land on a website that doesn’t have any of the personality of the content that made them click in the first place, as it may turn them away. Be genuine across all platforms.

Engage with followers

The best thing about social media for businesses is the ability to connect with your audience. Each time you post something, you have the opportunity to start a dialogue. People can reply to your posts, you can answer queries, or you can take polls. This audience engagement is the best way to get to know who your customers are and what you can do to secure their interest.

Hopefully this has given you some guidance for creating a successful social media campaign for your startup.

There are so many different social media platforms now that your social media management can be a full-time position in itself, but if you are genuine and passionate about what you do when posting online, you will see the rewards.

This blog post was written by Joe Van Bergen on behalf of The Click Hub, a digital marketing agency in London and Exeter.

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