The Impact of AI on Workplace Culture

23/04/2019

Artificial Intelligence is one of the digital advancements which looks set to have a major impact on how we work. In this article, we explore some of the uses of AI and machine learning in the workplace and assess what the potential impacts could be.

How can AI be used in the workplace?

Most of us know that AI stands for Artificial Intelligence, but what does that actually mean for businesses?

The increasing prominence of AI and machine learning means that these systems are able to perform automated administrative tasks that would otherwise need to be completed by an employee. E-commerce businesses and service providers are also increasingly taking advantage of AI chatbots.

Other business applications of artificial intelligence include recruitment, cybersecurity and the reduction of energy use.

Changing job roles

For most businesses, there are those essential routine tasks to be completed and ticked off the to-do list, but these sometimes distract us from the longer-term goals that we want to achieve. If these monotonous tasks are gradually be taken on by AI and machine learning, this will likely provide the opportunity for increased creativity in the workplace.

This frees up time in all departments and areas of the business for research and innovation. Instead of spending hours plugging away at the same old task, employees will be able to take a step back from their work and think about changes that could be implemented or ways to help the business grow.

Data collection

AI involves machine learning and this can’t be achieved without input from humans because their algorithms require a solid database to be fully accurate. If a company chooses to implement an AI system, this may involve extensive data collection from employees regarding their behaviour patterns and ways of working.

While this is not necessarily a negative impact of AI, employers need to be mindful of how they use this data - otherwise it could lead to distrust within the workforce.

Tackling unconscious bias

An article in Digitalist Magazine considers the positive impact that AI could have on workplace diversity. Humans are influenced by their unconscious bias, which leads them to make automatic assumptions about what a successful employee might look like in terms of gender, ethnicity and other factors.

However, AI provides the opportunity to rely on relevant data rather than instinct when hiring employees or making business decisions. AI technology can help with creating neutral job postings and choosing diverse boards.

As artificial intelligence becomes more advanced, it is sure to have an impact on the workplace. There are some valid concerns about the restructuring of the workforce and data collection, however, when utilised in a way that promotes increased creativity in the workplace and with total transparency about data collection, AI could be a huge benefit for businesses across the globe.

This article was written by Sophie Barber from The Click Hub, a digital marketing agency based in London and Exeter.

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