Why Killer Content is Important for Startups

10/02/2020


When it comes to building your digital marketing strategy, there is not much which is more important than creating killer content. Particularly as a startup company, where you are still in the process of getting your name known, content plays a huge part in engaging and educating your potential target audience. In time, this will help to convert them into actual clients or customers who can continue to spread the word about you.

There are plenty of different types of content to consider, and these can all help to boost your brand, but only if the content is good!

Webpage content

Website copy is often an aspect of content creation that is side-lined in favour of focusing on attractive social media and blog content, which we will come onto. However, more often than not, your website is where your potential customers gauge their first impression of you. Therefore, the content on your homepage and service pages is particularly important and well worth spending some time crafting.

Throughout your website, you want your content to engage with people, telling the story of your company and what you have to offer as concisely as possible. Whilst elaborate graphics can make your pages appear impressive, be wary of making the actual information on offer hard to find.

Blog content

Many companies choose to run a blog on their website, which is a brilliant way to increase engagement and push you up the search rankings. Try to post regularly so that it is clear your company constantly has something fresh to say – setting up an editorial calendar with ideas for blogs can be a great way to keep on top of this.

In terms of the content for your blogs, think about the questions your clients may have and answer them! The point of blog content should primarily be to educate on a topic that you are showcasing your expertise of and, again, this is all about engaging with your target audience.

Social content

Whatever social media platforms you choose to run for your company, the content on these pages is absolutely crucial for building up your brand image. More so than website content, this is the perfect place to showcase your brand’s personality and have a bit of fun with content that will entertain your audience whilst simultaneously educating potential clients on what you are all about.

Social media is the perfect platform for building a relationship with your target market which will then encourage them to look further onto your website and more. This is a prime example of why killer content is important for startups as it adds a more interactive element to your company that promotes further engagement and can convert potential customers into actual customers.

Search engine optimisation

Having strong SEO is one of the most effective ways you can boost your company up the rankings to appear in people’s searches, which is a great way for new customers to find you. SEO relies heavily on quality digital content, so it is important to keep all of your website copy and blog posts optimised with keywords that relate to search terms which are relevant to your service or product.

Ultimately, killer content is crucial for engaging and educating potential customers and increasing online visibility. Keep your content optimised with keywords and try to make it unique to your brand and you can’t go far wrong!

This blog post was written by Hannah Seeckts on behalf of The Click Hub, a digital marketing agency in London and Exeter.

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